Want to attract additional high-value, upscale customers or clients?

We'll design, code and host your new web page for you.

Just $365 inclusive for two full years - that's only 50c a day!

If you are the owner of a business, retail store or professional service located on the Toronto Lakeshore, Ontario, or if you would like to advertise a business, practice or service located around its boundaries or elsewhere in the greater Toronto area, you can do so inexpensively and effectively by securing one or more web pages on this steadily-growing and upscale site.

What Do We Offer You?

• We'll prepare a unique and exclusive web page for your business, service or practice which will form an integral part of this site. We'll take your text (or create it for you, following the draft points that you supply), add an attractive generic custom banner, incorporate photos or images (if desired and provided), and build your attractive web page for you. You can add additional web pages, each linked to your first web page and to each other, for an additional charge if you wish.

• We'll code your page to make it 'search engine attractive' and to help draw Internet visitors directly to it.

• We'll link your page to the front, or index, page of this site under the appropriate category.

• We'll place a complimentary clickable banner, linked to and advertising your page, on the front page of Mimico-by-the-Lake.Com for one month or so, to help drive additional visitor traffic to your page.

• We'll create a link directly to your new web page from the 'links' pages of our seven other sites, the majority of which are themselves high link-count, high-traffic sites. This way, search engines will find and index your web page fast, and visitors to our seven other sites become potential visitors to your page, too!

How Much Does It Cost?

We Give You A Second, Additional Year At No Additional Charge!

What Are The Benefits?

• You receive highly-effective, inexpensive, and attractive advertising exposure for your business, service or practice 24 hours a day, seven days a week.

• Your web page is coded to be also readily found by potential customers as a ‘stand alone' page (acting as your own 'mini-web site')

• You are targeting precisely the community from which you wish to attract future customers and clients.

• You gain additional 'no cost' traffic to your page by being linked to a web site that serves diverse businesses and services in this area - their pages draw traffic to the site for you, just as your page draws additional traffic to the site for them.

• You can 'reach in', via the Internet, to the very many potential future customers and clients now living in, or soon to occupy, the expensive existing and new condominium high-rise developments throughout Toronto and along the Lakeshore - potential high-value repeat customers and upscale clients whom it would be hard for you to advertise to, or to easily contact, in any other way!

• Additionally, you can also draw in new customers from Toronto, Mississauga, Etobicoke and across the GTA, because of the 'search engine friendly' coding of your page to include those areas.

• There's no hassle or additional cost for you - we take care of your web page preparation and hosting, and you get an inexpensive, effective and attractive Internet advertising 'presence' which works night and day to draw business to you for two full years!

• If you alrerady have an existing web site, we'll even include a link from your new web page on Mimico-by-the-Lake.Com to your own web site.

Does it work?

We helped her define her business plan, built her a web page (which you can see at http://www.mimico-by-the- lake.com/prestige.htm) and linked her page to our other high-traffic sites. The result? Type ‘maid services toronto' into Yahoo, and Prestige Plus Maid Service comes right up! Elizabeth's business has boomed, and she now relies solely on her Mimico-by-the-Lake.Com web page to attract additional clients!

You can see similar examples in the attractive and effective Mimico-by-the-Lake.Com pages that we've built for Royal Travel, for All In One Travel and Services, for Fahrenheit Tanning Salon and for Alf's Antiques and Handcrafted Furniture.

For just 50 cents a day over two years, that's exceptional value! Each new and repeat customer or client you gain, plus the referrals that they then send to you, will demonstrate the effectiveness of Mimico-by-the-Lake.Com (and your web page on it) in drawing in additional and continued new business for you - and all for just $365 inclusive for two full years! We individually design, build and host a web page that gets results for you.

Please Note

Order your web page NOW, and you'll be getting a $1230 value (including the additional free year currently being offered) for just $365. That represents an unbeatable and unrepeatable bargain - and an excellent investment in the future success of your business!

To give you an approximate idea for comparison purposes, the minimum regular charge for researching, coding and composing the beautiful Royal Travel, Alf's Antiques and Handcrafted Furniture and Fahrenheit Tanning Salon pages which you can see on this site would be $2,000 - before the additional page set-up charge and annual hosting fee are applied. That charge would cover the substantial number of hours required to research, compose and code these pages for maximum search engine ranking, viewer response and profitable results for the business concerned. So you can see that this soon-to-expire introductory $365 offer is a unbeatable and unrepeatable bargain!

You Can Also Upgrade Your Current Address Listing

• for $75.00 a year, we'll add your telephone number and hours of operation to your address listing.
• for $50.00 a year, we'll add your business's current e-mail address to your address listing, live-linked so that readers can send e-mailed enquiries or orders directly to you.
• for $75.00 a year, we'll add your business's current website address to your address listing, live-linked so that readers can click through directly to it.

If you haven't been given a temporary complimentary business listing by us (this occurs at our complete discretion), but would like to purchase a listing in order to ensure visilibility and added customer or client traffic, you may do so for $250 a year. We will include in that amount any or all of the three additional features listed directly above at no additional charge.

We consider each such request for inclusion on a case-by-case basis, to maintain the balance, integrity and quality of this web site.

Every business which orders a web page on this site also automatically receives a free business listing on the apprpriate business category page, fully-featured as above and live-linked to their web page on this site.

Running A Professional Or Service Business From Home?

We Accept Individual Salesperson And Agent Advertisements, Too.

We're aware that it's vital for such professionals to constantly promote their services, encourage enquiries, generate leads, and build their individual client base.

Mimico-by-the-Lake.Com can help you to inexpensively and effectively reach out to the affluent residents of Mimico-by-the-Lake, Mimico Village, Etobicoke, Lakeshore Boulevard West, Mississauga, North York, Richmond Hill, King City, Thornhill, Markham, Willowdale, Agincourt, Scarborough, and across the GreaterToronto Area.

Advertisers Can Really Benefit!

The affluent and up-scale residents of the new luxury condo buildings and townhouses now being built throghout Toronto think nothing of driving a distance to patronize a newly-discovered favourite store, restaurant, or other business.

Your good service will make them loyal and repeat customers, but it's your advertisement on Mimico-by-the-Lake.Com that will probably be instrumental in telling them about you and in bringing them to your business in the first place!

Etobicoke, Mississauga, and Toronto Businesses Benefit, Too!

Who Do You Contact?

Mimico-by-the-Lake.Com understands the needs of
advertisers on the Toronto Lakeshore, Ontario.

Advertise on this site - and watch your business grow and prosper!

Lake Shore Boulevard stretches from Woodbine Avenue to the east and ends at the western boundary of Toronto, west of Browns Line. (The street becomes Lakeshore Road in Mississauga). The road is heavily used and an alternate to the Gardiner Expressway.

Lake Shore Boulevard was also designated as Ontario provincial highway 2.

Travelling east on entering Toronto at the west, Lake Shore Boulevard passes through the neighourhoods of Long Branch, New Toronto and Mimico. It then crosses the Humber River and passes along the lakeshore, offering expansive views of Lake Ontario and, in places, the Toronto skyline.

Queen's Quay, Toronto

The road replaced both Front Street and Lake Shore Boulevard as the most southerly road when Toronto began to fill in the inner harbour.

Attractions along this road include:

Queen's Quay Terminal - a converted cold storage terminal, now a mall and residential complex
Harbourfront Centre - a cultural centre built by the federal government as part of the Harbourfront Park development
Toronto Police Marine Headquarters
Toronto Island Ferry Mainland docks
Marine Museum
Redpath Sugar
Captain John's floating restaurant
Toronto Port Authority Office - formerly Toronto Harbour Commission
Music Garden

Toronto Waterfront

History:

The shores of Lake Ontario today are mostly landfill and extend up to a couple of kilometers from the original shoreline.

The Ashbridges Bay was filled in and the Portlands area (Cherry St to Leslie St) was created in the early 1900’s. The bay was filled in partly due to concerns about public health – locals had disposed of sewage, farm animal carcasses and household waste in the bay for years.

The Waterfront functioned as an industrial area for many years. Industry began to move out in droves the 1970’s, leaving the public with heavily polluted sites (some of the main uses of the waterfront were oil and coal storage, waste disposal and incineration, and heavy manufacturing).

The first efforts at change were launched in the 1970s and resulted in the construction of some facilities, most notably the Harbourfront Centre. The nearby CN Tower and SkyDome (now Rogers Centre) were also linked to improving the area. These projects, with the exception of the tower, saw massive cost overruns and became heavily criticized.

In 1988 Prime Minister Brian Mulroney called a Royal Commission into the waterfront that was headed by former mayor David Crombie. It reported in 1992 with a detailed, but expensive plan of environmentally sound development. Few of the recommendations were carried out, however with nothing done by Bob Rae's provincial government of the time or the federal government.

Toronto's bids for the 1996 and 2008 Summer Olympics saw plans for much of the new facilities to be located along the waterfront, all three levels of government committed to spend a great deal if the games were won, but on both attempts Toronto lost and except for further condominium development at Harbourfront, the waterfront was unchanged.

The recent bid by Toronto for the World's Fair 2015 plans to use waterfront sites to accommodate the fair if the City is successful.

In June 2004, the company Canadian American Transportation Systems (CATS) began regular passenger/vehicle ferry service between Pier 52 and Rochester, New York using the vessel Spirit of Ontario I. The service used a marketing name called "The Breeze". While Rochester had a custom-built ferry terminal, the Toronto terminal was a temporary facility, using trailers in a container yard near the end of Cherry Street for security and customs screening facilities while a permanent marine passenger terminal was still under construction.

Unfortunately CATS discontinued the service after only 11 weeks; among the problems cited was the absence of a permanent marine passenger terminal in Toronto. The vessel was sold in a bankruptcy sale in February 2005 to Rochester Ferry Company LLC, a subsidiary of the City of Rochester. In April 2005, Rochester Ferry Company LLC announced that the Rochester-Toronto ferry service using Spirit of Ontario I would return, operated by Bay Ferries Great Lakes Limited and using the marketing name "The Cat". The Toronto Port Authority officially opened the International Marine Passenger Terminal on June 27, 2005, three days before ferry service resumed. [1] Even with impressive passenger numbers by the winter of 2006 the ferry service lost funding from the City of Rochester and announced that it would no longer be in business.

In February 2006 REGCO Holdings Inc. signed a contract with the Toronto Port Authority to run an airline service out of the Toronto City Centre (island) Airport. The new airline run by Robert Deluce has purchased ten 70 seater Bombardier turboprop planes. Controversy has erupted in part due to Mayor David Miller's pledge to shut down the airport, but also the timing of the previously unannounced deal, right after Federal election.

Revitalization plans:

In late 1999, the most recent plans to revitalize the central area of the Waterfront (between Dufferin Street and Leslie Street) were unveiled and the Toronto Waterfront Revitalization Corporation was set up. The corporation is guided by a nine-member board of directors with three members appointed by each of the three (Federal, Provincial and Municipal) levels of government. All three levels appointed the Chair, Financier Robert Fung. In 2003, the corporation appointed a new CEO and President, John W. Campbell.

The Central Waterfront area was once an industrial and shipping area. Decades of attempts to rehabilitate the area have been made, but none have been successful. Many politicians have promised change, but it has yet to occur.

The current revitalization exercise has seen some progress on planning for areas such as the East Bayfront (Yonge Street to Cherry Street) and the Don Lands (North of the railway tracks and between Parliament Street and the Don River), although the Don Lands are not on the waterfront, backing instead onto the Don River. Demolition of an old building kicked off work on the latter project on March 27, 2006. There are a number of projects that are underway and some that are already complete.

There have been concerns raised in the community about how the health of the ecology is being put behind the drive for City Building. There is also concern that projects are moving forward without a sustainable integrated energy strategy, even though the revitalization corporation budgeted $50 million dollars to undertake this study very early on in the process.

Anti-poverty activists have also questioned plans that do not include subsidized housing or help for the poor.

The jurisdictional issue is a complex one and it is currently causing the visions that have been formed through public consultations and in communications from official bodies over many years to be distorted. The federal government has authority over port facilities and some issues that may be subject to Federal Environmental Assessments (such as projects effecting bodies of water). The province controls the municipality, has Environmental Assessment requirements, has a stake in energy generation and usually makes itself involved in any large ventures that the municipality is attempting to undertake. The municipality has some direct control of the zoning of some sites (not owned by other governments) and responsibility for infrastructure like roads and waste management. To confuse things further, the Ontario provincial government owns much of the land in the TWRC lands. All three levels own some land in the area (71% of total land in central waterfront area) divided among a number of ministries, crown corporations, agencies and other public bodies.

With the restructuring of the city structure, the new city department responsible for the waterfront is now the Toronto Waterfront Secretariat Division.

Major issues:

• An important obstacle is the Gardiner Expressway a raised highway that runs just north of the lakeshore and also serves to separate the city from the lake. Almost all plans call for moving or burying the Gardiner, but any such plan would be extremely expensive and would entail massive traffic disruptions.
• The Front Street Extension is a planned extension of Front Street and by far the most expensive road ever proposed in Canada, with an estimated cost of $170 million for two kilometres. The extension is contentious and has been debated as a planning issue since 1983 when it was first proposed.
• The Portlands Energy Centre is a large electrical generating station that has been identified as out of scale for the carrying capacity of the local air and watersheds.
• The Toronto Island Airport is an existing airport on parkland. Plans to expand the airport or to link it to the mainland by a bridge are strongly opposed by many. The Toronto Port Authority received a settlement of $35 000 000 by the Federal Government as compensation for canceling the bridge project. Renaturalization of the Don River mouth. Straightened in order to accommodate industry, the lower Don Lands are planned to be "renaturalized" and the surrounding flood plain area, including the downtown core are going to be flood proofed by building a berm. There is currently an environmental assessment underway on this proposal. Ecologists are calling for a return to the lacustrine marsh that existed in Ashbridges Bay prior to extensive land filling done since the late 19th century.
• The needs of existing recreational stakeholders. For over thirty years, several sailing, rowing, and windsurfing clubs have been using the area east of Cherry Beach and south of Unwin Avenue. These volunteer-run clubs, comprised collectively of up to 2,000 members, have spent many years building up physical and recreational infrastructure which would be difficult to replicate elsewhere. Many of the plans proposed for this area have literally written these clubs off the map.

This article is licensed under the GNU Free Documentation License.
It uses material from the Wikipedia articles "Lakeshore Boulevard (Toronto)",
"Queen's Quay (Toronto)" and "Toronto Waterfront".

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